Although the Nipsey Hussle received his own “Victory Lap” Air Jordan 3s last summer, the late rapper’s most notable work in the footwear sector was with Puma. Now, the brand has announced it will continue to support the rapper’s family with ongoing collaborations.

At a Wall Street Journal panel alongside rapper G-Eazy, Puma global director of brand and marketing Adam Petrick spoke about the brand’s relationship with Nipsey and future plans to work with his estate. “Working with him to help build the brand and to support some of the activations that he was doing in L.A. was great. We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate,” Petrick said.

The Wall Street Journal

@WSJ

Rapper @G_Eazy discusses how brands and celebrities are using their social capital to create new products at the of Everything Festival https://twitter.com/i/broadcasts/1MYGNdBByXbxw 

In Conversation with G-Eazy — Future Of Everything Festival 2019

Wall Street Journal @WSJ

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“We’re going to continue to release some product that we’ve created we him. We’ve also got some charity activations that we’ll do to support what he was doing in Crenshaw, and trying to continue the work that he was doing through his foundation.”

Nipsey’s most recent work with Puma included a co-branded The Marathon collection, which was revealed in March and slated to launch this fall.

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